Brand Goals – Alissa Paik https://alissapaik.com Fractional CMO Chief Marketing Officer Fri, 28 Feb 2025 22:04:12 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 https://alissapaik.com/wp-content/uploads/2022/08/AP-favicon.png Brand Goals – Alissa Paik https://alissapaik.com 32 32 How I Blend Data & Instinct to Make Smarter Marketing Moves https://alissapaik.com/how-i-blend-data-instinct-to-make-smarter-marketing-moves/ https://alissapaik.com/how-i-blend-data-instinct-to-make-smarter-marketing-moves/#respond Fri, 28 Feb 2025 21:18:17 +0000 https://alissapaik.com/?p=694 In marketing, data is everything—until it isn’t. While numbers and analytics provide valuable insights, great brands don’t just follow the data—they lead it. This means knowing when to trust the numbers and when to trust something deeper: intuition, experience, and conversations with real people. I’ve built my career on blending these two forces—data and instinct—to help brands make bold…

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]]> https://alissapaik.com/how-i-blend-data-instinct-to-make-smarter-marketing-moves/feed/ 0 Building Influence Through a Personal Brand https://alissapaik.com/building-influence-personal-brand/ https://alissapaik.com/building-influence-personal-brand/#respond Mon, 03 Jun 2024 02:01:13 +0000 https://alissapaik.com/?p=673 While a company’s voice is crucial and capable of leaving its mark on the world, the personal touch that you, the business owner or thought leader, bring to the table is incomparable. You need your own voice, one that offers expertise and insight that only you have. Great brands do allow us to connect with them, but they are few. Largely, it’s individuals who have the greatest opportunity for…

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]]> https://alissapaik.com/building-influence-personal-brand/feed/ 0 Brand Goals vs Sales Goals: Each are Important to Your Strategy https://alissapaik.com/brand-goals-sales-goals/ Tue, 07 Jun 2022 02:27:50 +0000 https://alissapaik.com/?p=126 In some ways sales goals and brand goals may seem like opposites. But, they are two essential pieces of your marketing strategy that together will help to grow a consistent brand and a successful business with longevity. First, let’s define the terms… A sales goal is a quantifiable number within a specific amount of time. Think SMART (specific, measurable, achievable, realistic, timely) goals.

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