Marketing Plan – Alissa Paik

Building Influence Through a Personal Brand

Alissa Paik — Mon, 03 Jun 2024 02:01:13 +0000

While a company’s voice is crucial and capable of leaving its mark on the world, the personal touch that you, the business owner or thought leader, bring to the table is incomparable. You need your own voice, one that offers expertise and insight that only you have. Great brands do allow us to connect with them, but they are few. Largely, it’s individuals who have the greatest opportunity for…

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Find What’s Working and Double Down

Alissa Paik — Mon, 07 Nov 2022 15:27:21 +0000

More often than not, business owners reach out to me for advice and are looking for a completely new lead generation source. They are searching for some new marketing miracle or technology that will drive new clients to their business. This is one of the best places to start in determining your most robust strategies. This is the magic to finding the next opportunity that will grow more…

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Plan to Meet Your Goals: Not Someone Else’s

Alissa Paik — Thu, 07 Jul 2022 02:26:24 +0000

Something I’ve learned during hundreds of consultations with business owners and business leaders is that, not surprisingly, everyone’s business goals are vastly different. The alarming thing I discovered is that so many marketing consultants are not truly asking and helping define the goals of their clients. If a business owner is simply setting forth with a cookie-cutter template marketing…

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