Marketing Strategy – Alissa Paik https://alissapaik.com Fractional CMO Chief Marketing Officer Fri, 28 Feb 2025 21:18:51 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.2 https://alissapaik.com/wp-content/uploads/2022/08/AP-favicon.png Marketing Strategy – Alissa Paik https://alissapaik.com 32 32 How I Blend Data & Instinct to Make Smarter Marketing Moves https://alissapaik.com/how-i-blend-data-instinct-to-make-smarter-marketing-moves/ https://alissapaik.com/how-i-blend-data-instinct-to-make-smarter-marketing-moves/#respond Fri, 28 Feb 2025 21:18:17 +0000 https://alissapaik.com/?p=694 In marketing, data is everything—until it isn’t. While numbers and analytics provide valuable insights, great brands don’t just follow the data—they lead it. This means knowing when to trust the numbers and when to trust something deeper: intuition, experience, and conversations with real people. I’ve built my career on blending these two forces—data and instinct—to help brands make bold…

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