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	<title>Sales Goals &#8211; Alissa Paik</title>
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	<description>Fractional CMO Chief Marketing Officer</description>
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		<title>Brand Goals vs Sales Goals: Each are Important to Your Strategy</title>
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		<dc:creator><![CDATA[Alissa Paik]]></dc:creator>
		<pubDate>Tue, 07 Jun 2022 02:27:50 +0000</pubDate>
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					<description><![CDATA[In some ways sales goals and brand goals may seem like opposites. But, they are two essential pieces of your marketing strategy that together will help to grow a consistent brand and a successful business with longevity. First, let’s define the terms&#8230; A sales goal is a quantifiable number within a specific amount of time.&#8230;]]></description>
										<content:encoded><![CDATA[<p>In some ways sales goals and brand goals may seem like opposites. But, they are two essential pieces of your marketing strategy that together will help to grow a consistent brand and a successful business with longevity. First, let’s define the terms… A sales goal is a quantifiable number within a specific amount of time. Think SMART (specific, measurable, achievable, realistic, timely) goals.</p>
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