Alissa Paik

How I Blend Data & Instinct to Make Smarter Marketing Moves

Alissa Paik — Fri, 28 Feb 2025 21:18:17 +0000

In marketing, data is everything—until it isn’t. While numbers and analytics provide valuable insights, great brands don’t just follow the data—they lead it. This means knowing when to trust the numbers and when to trust something deeper: intuition, experience, and conversations with real people. I’ve built my career on blending these two forces—data and instinct—to help brands make bold…

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Building Influence Through a Personal Brand

Alissa Paik — Mon, 03 Jun 2024 02:01:13 +0000

While a company’s voice is crucial and capable of leaving its mark on the world, the personal touch that you, the business owner or thought leader, bring to the table is incomparable. You need your own voice, one that offers expertise and insight that only you have. Great brands do allow us to connect with them, but they are few. Largely, it’s individuals who have the greatest opportunity for…

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Your FAQs Page Answers Objections + Improves SEO

Alissa Paik — Tue, 17 Jan 2023 23:31:37 +0000

Leave your customers wondering and you could be missing out on sales… Don’t overlook the value of a frequently asked questions (FAQs) page on your company’s website. By having a detailed FAQ, you will provide answers to customer queries and search engines with the most valuable information about your brand. How can you make sure your FAQ is really improving your search engine optimization (SEO)?

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Find What’s Working and Double Down

Alissa Paik — Mon, 07 Nov 2022 15:27:21 +0000

More often than not, business owners reach out to me for advice and are looking for a completely new lead generation source. They are searching for some new marketing miracle or technology that will drive new clients to their business. This is one of the best places to start in determining your most robust strategies. This is the magic to finding the next opportunity that will grow more…

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Online + Offline Presence: Do You Really Need Both?

Alissa Paik — Fri, 05 Aug 2022 16:53:47 +0000

What is the current marketing strategy for your business? Does it include a mix of online and offline tactics? Or, has your team laser-focused on your online marketing? Some blogs and digital agencies may make you think offline marketing is outdated, and it’s not worth the investment. It’s true that offline marketing has taken a back seat as digital marketing is the focus of what we are told to…

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Plan to Meet Your Goals: Not Someone Else’s

Alissa Paik — Thu, 07 Jul 2022 02:26:24 +0000

Something I’ve learned during hundreds of consultations with business owners and business leaders is that, not surprisingly, everyone’s business goals are vastly different. The alarming thing I discovered is that so many marketing consultants are not truly asking and helping define the goals of their clients. If a business owner is simply setting forth with a cookie-cutter template marketing…

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Brand Goals vs Sales Goals: Each are Important to Your Strategy

Alissa Paik — Tue, 07 Jun 2022 02:27:50 +0000

In some ways sales goals and brand goals may seem like opposites. But, they are two essential pieces of your marketing strategy that together will help to grow a consistent brand and a successful business with longevity. First, let’s define the terms… A sales goal is a quantifiable number within a specific amount of time. Think SMART (specific, measurable, achievable, realistic, timely) goals.

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