Brand Goals
How I Blend Data & Instinct to Make Smarter Marketing Moves
In marketing, data is everything—until it isn’t. While numbers and analytics provide valuable insights, great brands don’t just follow the data—they lead it. This means knowing when to trust the numbers and when to trust something deeper: intuition, experience, and conversations with real people. I’ve built my career on blending these two forces—data and instinct—to…
Read MoreBuilding Influence Through a Personal Brand
While a company’s voice is crucial and capable of leaving its mark on the world, the personal touch that you, the business owner or thought leader, bring to the table is incomparable. You need your own voice, one that offers expertise and insight that only you have. Great brands do allow us to connect with…
Read MoreBrand Goals vs Sales Goals: Each are Important to Your Strategy
In some ways sales goals and brand goals may seem like opposites. But, they are two essential pieces of your marketing strategy that together will help to grow a consistent brand and a successful business with longevity. First, let’s define the terms… A sales goal is a quantifiable number within a specific amount of time.…
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