Building Influence Through a Personal Brand

While a company’s voice is crucial and capable of leaving its mark on the world, the personal touch that you, the business owner or thought leader, bring to the table is incomparable.

You need your own voice, one that offers expertise and insight that only you have.

Great brands do allow us to connect with them, but they are few. Largely, it’s individuals who have the greatest opportunity for influence. 

And while that opportunity is there, many of us have at least a bit of imposter syndrome in us—this nagging doubt that whispers we’re not quite good enough, that our viewpoints are inconsequential, that people won’t really care what we have to say. Succumbing to these fears means your audience is missing out on the influence you bring to the world. Recognizing and overcoming self-doubt is the first step toward unlocking your potential as a thought leader—not only within the confines of your business but also across your community and beyond.

Ready to build or elevate your personal brand? Here’s where to focus your energy:

1. Carve Out Your Niche

To establish a strong personal brand, it’s crucial to decide what you want to be known for. Start by identifying topics or key messages where you have both experience and passion. By focusing on just a few topics, your voice and passion are amplified, making your personal brand more compelling. This doesn’t mean you can’t explore related topics, but the core of your message should remain clear and focused to avoid diluting your impact.

2. Harness Authenticity as Your Attraction

Authenticity is the cornerstone of personal branding. People gravitate towards individuals who are honest and unafraid to express strong opinions. It’s important to add your unique perspective to your narrative, as this authenticity fosters deeper connections with your audience. The courage to be yourself and share your honest opinions is not only what differentiates you from other brands and speakers, but also what builds trust and loyalty among your followers.

3. Select the Right Platform

Selecting the right platform is critical for effective personal branding. For me and many of my clients, it’s LinkedIn. Consider where your audience is most active and where your content naturally fits. Not every platform suits every individual; it’s about finding your niche and nurturing it to ensure professionalism and relevance.

4. Embrace Team Support

Building a personal brand doesn’t mean going it alone. Enlisting the support of your team or a consultant can amplify your efforts. This collaborative approach allows you to focus on your area of expertise and influence while your team handles execution. Teamwork can help you to extend your reach without compromising the quality of your content.

5. Focus on Impact Rather Than Just Metrics

While metrics such as impressions and comments may be indicators of your progress, the true measure of a successful personal brand lies in the impact you make in your field or cause. Staying focused on your vision and the positive change you aim to bring should be at the forefront of your decision-making. This long-term perspective ensures that your personal brand remains meaningful and aligned with your core values and goals, allowing you to do big things.

Incorporating these strategies into your personal branding efforts can lead to a more honest, impactful presence that not only achieves your professional objectives but also leaves a legacy worth remembering

Alissa Paik