Posts by Alissa Paik
Building Influence Through a Personal Brand
While a company’s voice is crucial and capable of leaving its mark on the world, the personal touch that you, the business owner or thought leader, bring to the table is incomparable. You need your own voice, one that offers expertise and insight that only you have. Great brands do allow us to connect with…
Read MoreYour FAQs Page Answers Objections + Improves SEO
Leave your customers wondering and you could be missing out on sales… Don’t overlook the value of a frequently asked questions (FAQs) page on your company’s website. By having a detailed FAQ, you will provide answers to customer queries and search engines with the most valuable information about your brand. How can you make sure…
Read MoreFind What’s Working and Double Down
More often than not, business owners reach out to me for advice and are looking for a completely new lead generation source. They are searching for some new marketing miracle or technology that will drive new clients to their business. But one of the first questions I ask after learning more about your vision is,…
Read MoreOnline + Offline Presence: Do You Really Need Both?
What is the current marketing strategy for your business? Does it include a mix of online and offline tactics? Or, has your team laser-focused on your online marketing? Some blogs and digital agencies may make you think offline marketing is outdated, and it’s not worth the investment. It’s true that offline marketing has taken a…
Read MorePlan to Meet Your Goals: Not Someone Else’s
Something I’ve learned during hundreds of consultations with business owners and business leaders is that, not surprisingly, everyone’s business goals are vastly different. The alarming thing I discovered is that so many marketing consultants are not truly asking and helping define the goals of their clients. If a business owner is simply setting forth with…
Read MoreBrand Goals vs Sales Goals: Each are Important to Your Strategy
In some ways sales goals and brand goals may seem like opposites. But, they are two essential pieces of your marketing strategy that together will help to grow a consistent brand and a successful business with longevity. First, let’s define the terms… A sales goal is a quantifiable number within a specific amount of time.…
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